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Engine

Engine is an independent, integrated marketing communications agency.

Working on a pro bono basis Engine supported Race Online 2012 on a strategic journey, providing them with data, insight and creative input that informed the development of the local digital champion strategy and the concept for the 2011 Give an Hour campaign, in which they played a campaign leadership role.  Engine’s contribution spanned multiple fields; they established the Give an Hour concept itself: a campaignable idea focused around donating one hour of free time, they conducted bespoke audience segmentation and strategy work helping Race Online 2012 and partners to better understand the attitudes of on and offline groups; they also designed assets, creative concepts, devised information architecture and the cross channel campaign execution.

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