Digital Champion Approach

Increasing digital participation is a tough challenge involving many strands of work, namely:

• influencing organisations to commit to increasing digital participation;
• encouraging digital participation activities at the grass roots;
• raising awareness of the importance of digital participation; and
• advising the Government of its provision of digital public services.

In the UK, the approach of the Digital Champion and team can be categorised into 3 stages which took place over a two and a half year period. The first 6 months were focused on research and strategy development; partner recruitment took place over a 12 month period and for the subsequent 12 months, the focus was on supporting delivery and leaving a legacy.  Advising Government has been continual process throughout.