Race Online 2012
Race Online 2012 was the national campaign set up by UK Digital Champion Martha Lane Fox (MLF) to help millions more people benefit from access to the internet by the end of the Olympic year 2012.
There are 40 million adult internet users in the UK and 30 million use the web daily. However, 8.2 million British adults have never used the internet. Four million of these are society’s most disadvantaged.
Chaired by MLF, with a small staff team based in London, Race Online 2012 has sought to accelerate efforts to inspire, encourage and support more people online through:
- Awareness raising
- Partnership delivery
- Common, shared assets
- Face-to-face support
- Thought leadership
Martha Lane Fox
She is the UK’s Digital Champion. Martha Lane Fox founded the Race Online 2012 campaign and sits on the Cabinet Office’s Efficiency and Reform Board. She is also Non-Executive Director at M&S, Channel 4 and MyDeco.com. In 2005 she co-founded Lucky Voice, to revolutionize karaoke with its 6 venues and online business and in 2007 she founded Antigone, a grant giving foundation supporting the technology needs and ideas in the education, health and criminal justice sectors. In 1998 with Brent Hoberman, she co-founded Lastminute.com, still Europe’s largest travel and leisure website – they took the company public in 2000 and sold it in 2005.